Shoppers ask an AI
before they call an agent.
“Which cancer policy should I get?”, “Where's the cheapest direct car insurance?” — in a market built on agent relationships, buyers now open with GPT · Claude · Gemini · Grok. Korea AI Pulse records which insurers, products and comparison services show up in those answers, the reasoning the engines give, and what they cite.
If you sell or build insurance here, this page answers one question: is your product in the answer, or is a comparison site standing in front of you?
What makes an AI name one insurer over another
Insurance answers are the most hedged of any vertical we track — which makes the evidence the engines do reach for unusually visible.
Coverage limits, exclusions and waiting periods laid out readably on the insurer's own site are what an engine quotes. Policy PDFs written for regulators get skipped in favour of whoever explained it simply.
Engines lean heavily on comparison services and consumer finance media. That means a well-covered mid-size insurer can outrank a larger one that only publishes through its agent network.
The questions are narrow — implant coverage in dental, when to buy foetal cover during pregnancy, attorney fees in driver's insurance. Pages that address the exact worry get cited; category landing pages don't.
The insurer or products four AI engines actually recommended
Measured 2026-07-18 – 2026-08-01Every insurer or product named by name in the four engines' real answers, ranked by how many questions it appeared in. Open a row to see exactly which question, which engine, what rank, and which sources the engine cited.
1현대해상Named in 7 questions · best rank #1GPTClaudeGeminiGrok→
- Grok #2“Which cancer insurance policy is worth buying in Korea?”
- GPT #4“Which direct car insurance is cheapest in Korea?”
- Claude #4“Which direct car insurance is cheapest in Korea?”
- Gemini #4“Which direct car insurance is cheapest in Korea?”
- Grok #3“Which direct car insurance is cheapest in Korea?”
- Claude #1“Which children's insurance is worth buying in Korea?”
- Gemini #1“Which children's insurance is worth buying in Korea?”
- Grok #1“Which children's insurance is worth buying in Korea?”
- Gemini #9“I think I'm overpaying for insurance — where in Korea can I get my policies reviewed?”
- Grok #2“Which dental insurance in Korea actually covers implants?”
- Claude #1“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Grok #3“Recommend Korean driver's insurance with good attorney fee cover”
2DB손해보험Named in 6 questions · best rank #1GPTGeminiGrok→
- Gemini #1“Which cancer insurance policy is worth buying in Korea?”
- Grok #1“Which cancer insurance policy is worth buying in Korea?”
- GPT #1“Which direct car insurance is cheapest in Korea?”
- Gemini #3“Which direct car insurance is cheapest in Korea?”
- Grok #2“Which direct car insurance is cheapest in Korea?”
- Gemini #3“Which children's insurance is worth buying in Korea?”
- Gemini #2“Which dental insurance in Korea actually covers implants?”
- Gemini #3“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Grok #2“Recommend Korean driver's insurance with good attorney fee cover”
3KB손해보험Named in 5 questions · best rank #1 · cites m.blog.naver.com, insight.kbinsure.co.kr and moreGPTClaudeGeminiGrok→
- Gemini #2“Which cancer insurance policy is worth buying in Korea?”
- GPT #2“Which direct car insurance is cheapest in Korea?”
- Claude #3“Which direct car insurance is cheapest in Korea?”
- Gemini #5“Which direct car insurance is cheapest in Korea?”
- Grok #1“Which direct car insurance is cheapest in Korea?”Sources: m.blog.naver.com
- GPT #2“Which children's insurance is worth buying in Korea?”Sources: insight.kbinsure.co.kr
- Gemini #2“Which children's insurance is worth buying in Korea?”Sources: kbthink.com
- Claude #2“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Gemini #2“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Grok #3“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Gemini #4“Recommend Korean driver's insurance with good attorney fee cover”
- Grok #4“Recommend Korean driver's insurance with good attorney fee cover”
4삼성화재Named in 4 questions · best rank #1GPTClaudeGeminiGrok→
- Grok #3“Which cancer insurance policy is worth buying in Korea?”
- GPT #3“Which direct car insurance is cheapest in Korea?”
- Claude #2“Which direct car insurance is cheapest in Korea?”
- Gemini #2“Which direct car insurance is cheapest in Korea?”
- Grok #6“Which direct car insurance is cheapest in Korea?”
- Gemini #1“Which dental insurance in Korea actually covers implants?”
- Grok #2“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
5메리츠화재Named in 4 questions · best rank #1ClaudeGeminiGrok→
- Claude #1“Which direct car insurance is cheapest in Korea?”
- Gemini #4“Which children's insurance is worth buying in Korea?”
- Gemini #3“Which dental insurance in Korea actually covers implants?”
- Grok #3“Which dental insurance in Korea actually covers implants?”
- Claude #3“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
- Gemini #4“I'm pregnant — when should I buy foetal insurance in Korea, and which one?”
6보험다모아Named in 3 questions · best rank #1 · cites e-insmarket.or.kr, m.blog.naver.com and moreGPTClaudeGeminiGrok→
- GPT #1“Which cancer insurance policy is worth buying in Korea?”Sources: e-insmarket.or.kr
- Claude #1“Which cancer insurance policy is worth buying in Korea?”
- Gemini #5“Which cancer insurance policy is worth buying in Korea?”
- Grok #1“Where's the best place to buy silson, Korea's supplementary medical indemnity cover?”Sources: m.blog.naver.com, 203.229.168.79
- Grok #4“I think I'm overpaying for insurance — where in Korea can I get my policies reviewed?”
7뱅크샐러드Named in 2 questions · best rank #4 · cites banksalad.comGeminiGrok→
- Grok #4“Which children's insurance is worth buying in Korea?”Sources: banksalad.com
- Gemini #4“I think I'm overpaying for insurance — where in Korea can I get my policies reviewed?”
8한화손해보험Named in 2 questions · best rank #4GeminiGrok→
9삼성생명Named in 2 questions · best rank #5GeminiGrok→
10메리츠화재 (펫퍼민트)Named in 1 question · best rank #1 · cites insjournal.co.krGeminiGrok→
- Gemini #1“Which pet insurance is worth buying for a dog in Korea?”
- Grok #1“Which pet insurance is worth buying for a dog in Korea?”Sources: insjournal.co.kr
Show the other 70
- 캐롯손해보험 (1)
- KB손해보험 (금쪽같은 펫보험 · 강아지) (1)
- 토스 (1)
- 내보험 찾아줌 (1)
- 롯데손해보험 (1)
- 금융감독원 금융상담 창구 (1)
- 금융감독원 금융소비자 정보 포털 (1)
- 라이나 (라이나생명) (1)
- 메리츠화재 (올케어 꽉채운 치아보험 등) (1)
- 보험다모아 (e-insmarket.or.kr) (1)
- 삼성화재 (다이렉트) (1)
- 삼성화재 (무배당 삼성화재 운전자보험) (1)
- 삼성화재 (치아보험 덴탈파트너 등) (1)
- 삼성화재 다이렉트 (1)
- 삼성화재·현대해상·KB손보 (1)
- 시그널플래너 (1)
- 한화생명 (1)
- 현대해상 (굿앤굿 어린이 종합보험) (1)
- 현대해상 (굿앤굿 어린이보험) (1)
- DB손해보험 (참좋은 운전자보험) (1)
- KB손해보험 (급발진 사고 변호사 선임비용 특약) (1)
- KB손해보험 (KB 금쪽같은 펫보험) (1)
- KB손해보험 (KB금쪽같은자녀보험Plus 등) (1)
- 네이버페이 보험 비교 (1)
- 네이버페이·카카오페이·토스 (1)
- 보맵 (1)
- 보험탈출구 (1)
- 삼성화재 (다이렉트 치아보험) (1)
- 삼성화재 다이렉트·현대해상 다이렉트 (1)
- 카카오페이손해보험 (1)
- 현대해상 (굿앤굿 우리펫보험 · 강아지) (1)
- 현대해상 (다이렉트 운전자보험) (1)
- DB손해보험 (펫블리) (1)
- KB손해보험 (KB 플러스 운전자상해보험) (1)
- NH농협 (1)
- 삼성화재 (다이렉트 운전자보험) (1)
- 삼성화재 / 삼성생명 (1)
- 삼성화재·현대해상·DB손해보험·KB손해보험·메리츠화재 (1)
- 월간보험TV (1)
- 인스밸리·보험닷컴·굿리치몰 (1)
- 현대해상 (하이펫) (1)
- DB손해보험 (참좋은운전자상해보험) (1)
- KB손보 (1)
- 교보라이프플래닛 (1)
- 라이나생명 (1)
- 삼성화재 (착한 펫보험) (1)
- 캐롯손해보험(한화) (1)
- 토스·카카오페이 (1)
- 현대해상 / 메리츠화재 (1)
- 흥국생명 (1)
- DB손해보험 (아이러브펫) (1)
- 삼성화재 (마이펫/애니핏) (1)
- 신한생명 (1)
- 우체국·농협 (1)
- 인스밸리 (1)
- 카카오페이 (1)
- 현대해상 (굿앤굿 우리펫) (1)
- ABL생명 (1)
- AXA(악사) (1)
- KDB다이렉트 (1)
- 암보험OK (1)
- 텐인텐 (1)
- amcancerins.co.kr (1)
- 짠돌이카페 (1)
- 한국소비자원 (1)
- cancer-supermarket.com (1)
- insure-baby.co.kr (1)
- 1372 소비자상담센터 (1)
- 흥국화재 (1)
- 금융감독원 민원센터 (1)
It means that when policy shoppers ask an AI, only your competitors are coming back. The citations above show what the engines are reasoning from — if you want a free write-up of where you currently stand and what to fix, reach us at Contact and message us on open chat.