Korea AI Pulse is a GEO (Generative Engine Optimization) tracking platform that records how Korean brands appear in the answers GPT, Claude, Gemini and Grok give to people in South Korea. Below are the questions we hear most often from marketers, clinic owners, lawyers and anyone else trying to understand AI search.
GEO is the practice of understanding and improving how often — and in what context — your brand is mentioned when a generative AI like ChatGPT, Claude, Gemini or Grok answers a user's question. Where classic SEO competes for a rank among search result links, GEO competes for a place inside the answer the model writes. It is also called Answer Engine Optimization (AEO).
Once a week, automatically, we send the same real user questions to GPT, Claude, Gemini and Grok — questions like "which vet clinic is good at patellar luxation surgery for dogs?" or "which law firm is known for winning division of assets in a divorce?", asked in Korean exactly as a user would type them. We parse each answer for the business names that appeared, the order they appeared in and the sources cited. A follow-up call then asks the engine why it recommended those, and we archive that reasoning too.
Currently OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini and xAI's Grok — prioritised in the order Korean users actually reach for them. Perplexity and Naver CLOVA X are under consideration.
Global GEO tools such as Profound, Peec AI and Otterly are optimised around English. They miss a lot when parsing Korean-language questions, Korean place names and Korean business names. Korea AI Pulse works from a Korean question set, Korean domains, KST timestamps, and citations to Korean review and community platforms — Naver blogs and cafés, Lawtalk, Naver Knowledge-iN, pet owner communities and the rest.
SEO optimises where your link ranks on a search engine results page at Google or Naver. GEO optimises whether your brand is named inside the answer an AI generates, in what position, and on what stated grounds. SEO earns a click; GEO puts your brand in front of the user without one.
Yes. Each question page lists, for every brand named, the reasons the engine gave and the sources it cited — domain plus why it mattered. Further down the page you'll find the follow-up in which the engine explains its overall reasoning. All of that is preserved in the original Korean, exactly as returned.
Weekly. Every question is collected once a week, with de-duplication that prevents the same question being re-collected inside seven days. Each measured answer carries its collection date and the model name used.
Seven verticals today: vet clinics (orthopaedics, neutering, 24-hour emergency, ophthalmology, oncology, exotics), law firms (divorce, criminal, jeonse deposit fraud, inheritance, bankruptcy, medical malpractice), restaurants (value, solo dining, team dinners, regional specialties), tech and fintech (employer reputation, work-life balance, developer moves, loan/investing/tax apps), insurance (cancer, medical indemnity, dental, foetal, driver's, pet), fortune telling (saju apps, compatibility, tarot) and GEO itself. Travel, real estate and education are planned.
Yes. Clinic owners, lawyers and brand marketers can message us on the KakaoTalk open chat linked from the contact page. We'll add you to the tracked set and send a weekly visibility report for free — how often your brand was mentioned over the last seven days, which of the four engines you show up in, what sources get cited alongside you, and where the gaps are.
Everything on the site is free to read while we're at MVP stage, and the per-brand email reports are free as well. Premium plans may eventually cover large-scale dashboards, real-time alerts and competitor comparison.
Generative models are stochastic, so the same question can return different answers. Korea AI Pulse handles that by repeating the same questions on a schedule and treating frequency of appearance as the signal. A brand that appears once carries very different weight from one that ranks highly week after week. The time series is the whole point.
It differs sharply by engine. ChatGPT searches the Bing index and Claude runs on Brave Search, so both rarely cite Naver content and lean on official websites and platform profiles instead. Grok uses its own search and is the only engine that actively cites Korean local sources — Naver blogs, Instagram, Danggeun. In our cumulative data Naver blogs are the single most-cited domain, and Grok produces most of that on its own. Practically: Naver-centric marketing reaches Grok only, and getting into GPT, Claude and Gemini requires keyword-specific pages on your own site plus platform listings.
Four patterns show up repeatedly in the measured data. (1) Build a page on your own site that maps one-to-one onto the question — engines cite pages, not sites. (2) Publish specific numbers; figures like "800 surgeries performed" get lifted verbatim into the recommendation. (3) Keep structured platform profiles current. (4) Get your name into third-party content — we watched a brand enter a recommendation list off the back of a single blog post.
Yes, and we have caught it. In our data Claude Sonnet 5 classified a clinic in Suwon as a Seoul clinic and recommended it on that basis, then conceded the error when asked a follow-up. We also see engines passing along promotional claims a business wrote about itself — "the most in the country" — with no verification. That is a good reason to check periodically how your brand is being described, not just whether it appears.
The target sources differ. Sponsored blog campaigns chase Naver search visibility, but AI engines search Bing and Brave instead and cite official sites, platform profiles and press. One page on your own domain with concrete figures can outperform a hundred sponsored reviews for AI visibility. Before deciding where the budget goes, it's worth finding out where you currently stand in the answers.
Yes, deliberately. Every page is server-rendered so the data is present in the HTML, and pages carry Schema.org structured data (QAPage, FAQPage, BreadcrumbList, Organization). GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other AI crawlers are explicitly allowed — we want the engines to read and cite this.
